Blog Post
From the desk of James Reel on Wednesday, September 20th 2006 at 7:14

DOWN IN THE DUMPS

    Drew McManus has released the results of his annual review of orchestral web sites, one area in which orchestras of almost any budget can compete on a level field. The Tucson Symphony’s site has dropped 22 places since last year’s evaluation; it’s ranked 62 out of 80 sites reviewed, and Drew awards it an F overall. The TSO comes out better than the Milwaukee Symphony, but worse than the orchestras of such metropolises as Dayton and Elgin. The top-ranked site, by the way, touts the Nashville Symphony.
    Drew’s criteria:

    Between 8/26/06 and 8/31/06, I examined 80 professional orchestra websites and ranked them by how well they presented their concert schedule, sold tickets, provided organizational information, facilitated making donations, and on overall content and functionality. …
    [Whether] or not an orchestra has a budget that accommodates professional graphic design and photography to create an aesthetic web signature isn't as important as simply allowing a graphical interface that allows users to easily absorb crucial information.
    You can find a fuller explanation of his methodology here.

Comments Comments are closed

To prevent spam, comments are no longer allowed after sixty days.