Blog Post
From the desk of Robert Rappaport on Thursday, March 19th 2009 at 7:35

WHEN YOU CAN'T SELL AN AD...PLACE YOUR OWN

I noticed an interesting full-page ad in Thursday's Arizona Daily Star, touting itself. This screams out that there are not enough real advertisers.

I don't have the actual link to the ad, but it's on page A8. To see the ad, that means you actually need to have the printed copy of the newspaper, which the ad is all about. In big letters, it says "America's First Portable Information Device" and then goes on to say how great the printed newspaper is and blah, blah, blah. Well, we all know that business model is becoming a dinosaur. Just look at the recent demise (or pending ones) of some big newspapers, including the Tucson Citizen, which may (or may not) have been given a reprieve from going out of business this month.

Fellow AZPM blogger James Reel talks about the Tucson Citizen in great detail, questioning whether it's still needed.

Anyway, back to the Arizona Daily Star ad....

It's painfully obvious the page could not be sold and it also reminds me of a billboard I saw the other day touting that billboards never call in sick (or something along those lines). I guess the billboard company can't sell ads either these days.

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