Blog Post
From the desk of Robert Rappaport on Monday, March 30th 2009 at 7:20

CALL LETTER CONFUSION AND MORE

This is an interesting week at Arizona Public Media, so don't be alarmed if you're listening to one of our radio stations and accidentally hear it identified as the other. Also, some of you may unexpectedly be saying goodbye to Channel 6 this week, if you've been ignoring the warnings. Now, on the the explanations.

First all, both KUAZ and KUAT-FM are conducting what we call a "Coordinated Fundraising Campaign." That means the same talent is pitching for both stations, one break after another. So, minutes after pitching for donations for Classical music on KUAT-FM, they do it all over again, but pitch for NPR listeners on KUAZ and that process continues all day. This is all live and can lead to confusion as to which station is in the active break. I've heard problems already and there no doubt will be more.

AZPM is also doing TV fundraising this week, but that's really a different beast and not my area of expertise, so I won't talk about that.

On an unrelated TV note, Channel 6's analog TV signal goes away at 11:59 p.m. Tuesday, ahead of the recently-extended analog shutoff date of June 12th. You can read all about that in a newspaper guest opinion from our head honcho here.

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