THE JOURNALISM IS WHAT WILL MATTER MOST

posted by Michael Chihak

Seventeen days until Arizona Week launches on KUAT-TV, and we are deep into the preparations. Today's production meeting included:

-- Discussions of how we provide "connectivity" with studios in Phoenix to allow for timely interviews with state capital newsmakers and journalists.

-- Review of the graphic elements for the program, including those that will appear on the set and in the transitions between segments.

-- Theme music for the program's opening. It needs to sound "newsy," everyone agreed.

-- Whom we are lining up for newsmaker spots and the journalists' panel on the first program.

Many people at Arizona Public Media are working on these elements to make the first program and all subsequent programs strong and appealing. Yet in the end, AZPM Director and General Manager Jack Gibson said, what will make the difference is the journalism at the core of the program.

Agreed. And we are working hard on that. Stay tuned for your chance to take part in what we're doing.