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APRIL 2015 GM LETTER

As the flowers begin to bloom and the thermometer inches ever higher, it’s clear that summer is almost at our doorstep.

This spring has been a very busy and exciting time here at AZPM. We’ve been hard at work on our latest local documentary film "Winning By Living: One Cancer Story," which chronicles a local woman and her young family as they battle her illness. It's an incredibly moving story and I hope you have the chance to watch it.

The documentary is a companion piece to the much-anticipated Ken Burns production, "Cancer: The Emperor of All Maladies," which is based on the Pulitzer-prize winning book by Dr. Siddhartha Mukherjee. A riveting historical documentary on cancer, the series has a special focus on patient stories and scientific progress throughout the decades. The three-part, six-hour series airs March 30, 31 and April 1 at 9:00 p.m. on PBS 6, with additional air dates in April.

I'm especially proud of AZPM's community education and outreach surrounding these two documentaries. On March 29, AZPM premiered "Winning By Living" on PBS 6 and followed it with a live, in-studio panel discussion moderated by Arizona Illustrated host Tom McNamara. Local experts discussed the many resources available to newly diagnosed cancer patients and their families. In addition, several patient navigators and social workers were on hand to take calls from viewers with specific questions concerning local resources.

Community outreach and education are central to AZPM's mission of inspiring, educating and informing everyone in Southern Arizona.

In other news around the station, two AZPM journalists have been selected for elite fellowships. Fernanda Echavarri, who frequently reports on border and immigration issues, is one of 15 journalists nationwide to be selected to participate in the Institute for Justice and Journalism fellowship this April in Atlanta. The Institute for Justice and Journalism is a non-profit organization based out of UC Berkeley that provides training opportunities to help journalists cover urgent social issues. In addition, Vanessa Barchfield has been selected as one of 10 RIAS Fellows, a program that builds ties between German and American broadcast journalists. Barchfield will travel to Germany this June where she will meet local journalists, politicians, and civic leaders. Her trip will conclude in Brussels where she will meet with EU and NATO officials.

Last, but certainly not least, we're excited to announce that Antiques Roadshow is coming back to Tucson on May 30. It's the third time the show has visited Tucson, an honor that only a few cities nationwide can claim. AZPM will be very involved with the production and recording of the event, as well as assisting with staffing and logistics.

Folks looking to attend the May 30 event and to have their items appraised can go here to be entered in the Antiques Roadshow ticket lottery.

Sincerely,

Jack Gibson
Director and General Manager


HAPPY NEW YEAR FROM ARIZONA PUBLIC MEDIA

Dear Friends,

Thank you for your generous support of Arizona Public Media’s (AZPM) end-of-calendar year fundraising campaign. Your continued investment in AZPM enables us to continue to be a significant force in our community — informing, inspiring and connecting our community by bringing people and ideas together.

In the coming year, AZPM plans to continue its ambitious strategic initiative to increase the quality and quantity of original content produced for and about our community, the University of Arizona, and the Southwest. We’ve already kicked off the year with the Season 5 premiere of fan-favorite Masterpiece “Downton Abbey,” and, later this month, The American Experience “Edison” profiles the iconoclastic genius whose inventions of sound recording, motion pictures, and electric light propelled America into the modern age.

Beginning Jan. 11, be sure to tune in to NPR 89.1 Sundays at 2 p.m. for Invisibilia, a six-week series hosted by Lulu Miller and Alix Spiegel, creators of RadioLab and This American Life. The series explores a fascinating array of human behavior through personal stories and psychological and brain research.

And in March, PBS 6 will present Ken Burns’ three-part documentary series, Cancer: The Emperor of All Maladies. We are currently working to raise funding for the production of a local companion program, Cancer: Unfinished Business (working title), which explores the experience of one Southern Arizona family.

Now more than ever, AZPM relies on the generosity of people like you — because when supporters like you give, we all gain. Thank you for your viewership, listenership, and continued support.

Please accept my best wishes for a happy, healthy and prosperous New Year.


Sincerely,

Jack Gibson

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FALL MEANS GREAT PROGRAMMING ON PBS 6 AND NPR 89.1

Dear Friends,

As we move into October and the promise of cool autumn days, Arizona Public Media (AZPM) is busier than ever.

AZPM is proud to televise the interactive Your Vote 2014 Candidate Forum between incumbent candidate Ron Barber (D) and challenger Martha McSally (R), which will air live October 7, 2014, at 6 p.m. on PBS 6, NPR 89.1 and will be streamed live on www.azpm.org. The hour-long forum will be moderated by AZPM’s Christopher Conover and we encourage people to tweet their candidate questions to @AZPMnews #CD2questions.

On October 9, we kick off a radio pledge campaign that will run through October 17. Our goal is to raise $315,000 in public support. We’re asking that everyone who listens to NPR 89.1 or Classical 90.5 to step up and support AZPM. Our research shows that just one in 10 listeners actively contributes to AZPM and we want to increase that number. Help us spread the message and turn more of our loyal listeners into members. Everyone shares in the wonderful experience of public radio — now let’s all share in the responsibility. Your generous support helps AZPM to continue to bring you quality news and music programming 24 hours a day, seven days a week. When you give, we all gain.

We have several exciting things taking place throughout the month. The second season of the documentary series Makers: Women Who Make America debuted September 30 and will run throughout October each Tuesday at 9 p.m. on PBS 6. Each episode focuses on a different area in which women have trail-blazed and broken through barriers. From the space program to politics to business to entertainment, women have made inroads into professions previously open only to men. This fascinating program chronicles the women who went first.

In mid-October, we wrap up Hispanic Heritage Month with several great programs that highlight the achievements – and challenges – of Hispanic people. One of the highlights is Independent Lens, which shines a light on the issues faced by Latinos. ‘The Graduates/Los Graduados,’ which airs October 6 and 8 at 2 p.m. on PBS 6, explores issues in education today through the eyes of six Latino and Latina students from across the United States.

Be sure to look for How We Got to Now, a new six-part documentary series hosted by American science author and media theorist Steven Johnson. Each episode explores the power and legacy of great ideas. The first two episodes, ‘Clean’ and ‘Time,’ air October 15 at 9 and 10 p.m. on PBS 6.

Looking ahead to November, we‘re excited to bring you Raptors!, a wonderful new original program produced by AZPM. It premieres November 3 at 10 p.m. on PBS 6.

Once again, I’d like to thank you for your dedication and continued support of AZPM.


Sincerely,

Jack Gibson

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THE PREMIERE OF ARIZONA ILLUSTRATED WITH HOST TOM MCNAMARA AND SPECIAL HISPANIC HERITAGE MONTH PROGRAMS

Dear Friends,

For more than 30 years, Arizona Illustrated has been the Arizona Public Media (AZPM) flagship locally-produced television program on PBS 6. A reimagined version of the 30-minute, magazine-style program will premiere in its new first-airing time slot on Sunday, September 7 at 6:30 p.m. on PBS 6, with encore broadcasts at various times throughout the following week. Arizona Illustrated continues its legacy of engaging southern Arizonans with thought-provoking, diverse stories that reflect our community. Hosted by veteran broadcast journalist Tom McNamara, the new Arizona Illustrated will examine untold stories that are universal, yet have local relevance, and will challenge old notions while introducing you to people who make Arizona unique and vibrant. You can watch upcoming stories in advance of their broadcasts or view entire shows online at originals.azpm.org/arizonaillustrated/.

We just completed the August PBS 6 membership campaign and I thank all who contributed for your outstanding support. With your generous help, AZPM raised $221,637, an increase of eight percent over last summer’s campaign. On-air membership campaigns and other fundraising initiatives allow us to provide you with the award-winning local and national programs that you rely upon and enjoy.

In September we begin our celebration of Hispanic Heritage Month (September 15 – October 15) with special programs on PBS 6, World, Vme, the UA Channel and NPR 89.1. From history to performing arts to independent film, AZPM offers viewers and listeners the opportunity to explore the rich, vibrant history and cultural contributions of Hispanic Americans. TV Program highlights include Latino Americans, Life on the Line: Coming of Age between Nations, and Independent Lens: The Undocumented. On NPR 89.1, Hispanic Heritage Month specials will include Radio Ambulante: Stories from Latin America. Look here for complete program schedules.

Other PBS 6 program highlights this month include the premiere of the new Ken Burns’ documentary “The Roosevelts: An Intimate History” starting Sunday, September 14, and running through Saturday, September 20, nightly at 8. The series explores the stories of Theodore, Franklin and Eleanor Roosevelt, three members of one of the most prominent and influential families in American politics. Also, tune in to PBS 6 on Sunday, September 14, at 6:30 p.m. to meet Nina Roosevelt Gibson, granddaughter of Eleanor Roosevelt, now a resident of Vail, Arizona, as she shares her “growing up Roosevelt” stories on Arizona Illustrated. Watch a preview of Nina’s stories here and a preview of “The Roosevelts: An Intimate History” here.

In September we also welcome several new staff members. Romi Wittman is AZPM’s new Chief Communications and Marketing Officer. She joins us from Trico Electric Cooperative where she was Director of Marketing and Communications. Jennifer Cannon is a new Account Executive in the Underwriting Department. Andy Bade, an AZPM radio host since 2008, has filled the Classical Music Program Coordinator position for Classical 90.5, on which he will also serve as the weekday afternoon host. We welcome, too, A.C. Swedbergh, who recently joined AZPM as its Web Site Designer/Developer.

In addition, AZPM recognizes and welcomes a number of new Community Advisory Board members: Laura Todd Johnson, Vice President for Legal Affairs and General Counsel at the University of Arizona (Ex-officio); Tony Vuturo, M.D., Senior VP of Canyon Ranch Resorts; Lois Eisenstein, Attorney (retired); and UA student representative, Issac Ortega, ASUA Student Body President. On behalf of all of us at AZPM, thank you for your viewership, your listenership, and your continued support.


Sincerely,

Jack Gibson

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WE NEED YOU NOW MORE THAN EVER

Dear friends,

Radio ratings have just been released for Spring 2014 and our NPR stations (NPR 89.1 and 1550 AM) achieved a combined market share of 5.71, the second highest ever. NPR 89.1 also continues to be the preferred station for listeners in the 50+ demographic in the Tucson Metro area.2 Sister station Classical 90.5 saw listenership increase by 14 percent for a 2.4 market share in the Tucson Metro area.1 The audience survey results illustrate the popularity of the quality programming Arizona Public Media (AZPM) provides and reflect our continuing goal to expand and engage Southern Arizona audiences.

How much are we a part of your lives? Now's the time to tell us. Do you love Arizona Spotlight or Metro Week? Can't live without Wait, Wait, Don't Tell Me or Masterpiece? Is your week incomplete without Gwen Ifill and Judy Woodruff? Did you learn your numbers from ‘The Count’ on Sesame Street? AZPM has improved the lives of thousands of Southern Arizonans and we hope you, too, have benefitted from the informative, educational and entertaining programming AZPM provides. "Share your Story" is a new interactive feature at AZPM.org that allows you to share your favorite memory of or experience with PBS 6, PBS Kids, WORLD, ReadyTV, the UA Channel, Vme, NPR 89.1 or Classical 90.5. View the stories of other AZPM fans and post your own here.

The month of August brings the first PBS 6 membership campaign of the new fiscal year. The campaign theme is “We Need You Now More Than Ever” and the special programming offered during the campaign will invite you to experience science, history, nature and public affairs; hear diverse viewpoints; and take front-row seats to enjoy world-class drama and musical performances. Viewer contributions are our most significant source of funding, allowing us to acquire PBS programming and to create our own locally-focused content. PBS and AZPM offer Southern Arizonans from every walk of life the opportunity to explore new ideas and new worlds every day. August membership campaign program highlights include new self-improvement shows including “Chicken Soup for the Soul: Food & Family” and the new musical programs “Jimmy Van Heusen: Swingin’ with Frank & Bing,” “Red Rock Serenade,” and “Woody’s Children: 45th Anniversary Concert.” Check PBS 6 program schedules for dates and times.

AZPM’s election center, Your Vote 2014, is your online source for thorough, balanced and expert election analysis. We offer you the resources to become a well-informed voter. At Your Vote 2014, you can learn about the candidates, register for live candidate forum tickets, find your district, read about state and local ballot initiatives, get in-depth information about legislative and school board races, and more.

Please keep in mind that your financial contributions are essential - they allow us to provide you with the wide variety of engaging and educational programming that is the hallmark of AZPM.

Thank you for your viewership, listenership, and continued support.


Sincerely,

Jack Gibson

1. Tucson Metro area, Monday - Sunday, 0600-2400, 12+, Average Quarter Hour Share. Copyright 2013, 2014, The Nielsen Company.
2. Tucson Metro area, Monday – Sunday, 0600-2400, 50+, Average Quarter Hour Share. Copyright 2013, 2014, The Nielsen Company.


FUNDRAISING UPDATE AND JULY PROGRAMS

Dear friends,

Thanks to all of you who stepped up to support Arizona Public Media’s fiscal year-end fundraising countdown campaign. The great news is that with your support, and that of thousands of Southern Arizona families, AZPM was able to surpass its annual fundraising goal. Going forward, your support is more critical than ever in order to ensure that AZPM’s educational and entertaining radio, television, and online platforms continue to thrive.

I recently posted a guest opinion in the Arizona Daily Star (July 2, 2014) to clear up inaccuracies in media reporting on the University of Arizona’s budget reduction to AZPM, and in response to the many emails and phone calls we received. In that AZPM is a journalistic enterprise, I felt obligated to communicate the facts. If you missed it, you can view the letter here.

Summer monsoons finally arrived and we have a host of engaging, educational and entertaining programs to enjoy while you stay dry and cool inside. As mentioned in a previous posting, PBS 6 will honor the 45th anniversary of the Apollo moon landing on Sunday, July 20, with two special programs: Rocket Men, a BBC production, will air at 2 p.m., followed by Earthlight, a new documentary produced by the University of Arizona College of Agriculture and Life Sciences, at 3:30 p.m. Both programs will also broadcast on the UA Channel. Check here for the UA Channel‘s schedule.

Hollywood at Home, the Saturday evening film series with host Victoria Lucas, presents “double features” of award-winning classic and contemporary films. On July 12, Cool Hand Luke and Bonnie and Clyde; July 19, Slumdog Millionaire & Woman of the Year; and on July 26, Cabaret & A Streetcar Named Desire. For more information on these films and great bits of trivia visit azpm.org/hollywood.

Starting Wednesday, July 16, PBS 6 premieres two new, four-part nature series, My Wild Affair at 8 p.m. and Sex in the Wild at 10 p.m. Each program brings you fascinating stories about wild animals and their relationships with humans and one another. At 9 p.m. we offer an encore broadcast of the popular NOVA series Australia’s First 4 Billion Years.

Continuing our long tradition of keeping voters informed, AZPM and the League of Women Voters have joined forces to produce a series of six political forums. All six forums will be free, open to the public and held at Pima Community College. The first forum, featuring the Republican Primary Gubernatorial candidates, will be Wednesday, July 30 at 6:30 p.m. Tickets are required. The forums will stream live on azpm.org and broadcast on NPR 89.1, PBS 6, WORLD, and the UA Channel at a later date. You can reserve tickets and learn more about all of the forums here.

On behalf of everyone at Arizona Public Media, please accept our very sincere thanks for your support and dedication.

Sincerely,

Jack Gibson

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