CLASSICAL MUSIC VS. MARKETING

posted by James Reel

Please read a fascinating post on Google Trends from the always intelligent blog On an Overgrown Path. If you're short of time in the rush toward Christmas, here's the main point from the bottom of the post:

Could it be that classical music does not respond to mass marketing techniques? Could it be that because classical music predates the mass media it speaks a language that does not translate into the argot of today's social media? Could it be that, to borrow a term from economics, classical music is mass marketing inelastic? - meaning it only shows a very limited response to mass marketing techniques?