NPR DOWNSIZES ... ITS NAME

posted by James Reel

This edict came down several weeks ago, but it's just now seeping into the public consciousness via this Washington Post short: National Public Radio is now simply NPR, because these days it's so much more than just radio. Interesting quote from the article: "There's a little bit of tension in those three initials. NPR's affiliates, which contribute about 40 percent of NPR's $154 million operating budget, are still primarily in the radio business. Some station managers have grumbled that NPR has invested in digital operations at the expense of more and better radio programs."