THRIVING
posted by James Reel
From the Washington Post:
A bunch of European composers who haven't had a hit in decades have been very, very good to radio station WETA.This is very nice (read the rest here), but let’s not forget that the purpose of public radio is not to earn big ratings and make lots of money in pledge drives. It’s to serve the otherwise unserved, and, frankly, that’s not an inherently lucrative or popular mission.
Since dropping news and talk programming for classical music in January, the Arlington public station has seen its fortunes soar. Ratings have more than doubled since the switchover from BBC and NPR reports to Bach and Brahms concertos. And perhaps just as important to WETA (90.9 FM), pledge contributions from listeners have been gushing.
