PRESS RELEASES

posted by James Reel

Over the past couple of years, event presenters have gradually given up on paper press releases and switched to e-mail, which is what I (and most media people these days) prefer. Perversely, though, at KUAT-FM we end up printing out one-page info sheets for each event to use in our little arts calendar segments, which occupy all of 15 seconds at a time.

The problem I've been encountering recently is the profusion of fancy HTML press releases that, as laid out, require three or four pages to print, and at any rate require a lot of copy-and-paste work to get into a Word document suitable for our use at the radio station. If you handle publicity for an arts organization, please, please provide a plain-text option. Oh, and instead of sending your announcements directly to me, please route them to artscalendar@azpm.org, so they can be shared among the staffers, including the guys at KUAZ.