APRIL SHOWERS OF NEWS
posted by Laura McKee
Thanks to all for the outstanding support during the March PBS 6 pledge campaign. With your generous help Arizona Public Media raised $246,769 from 1,877 people. This was slightly behind last year’s results, in spite of a great effort. We now ask your support for the upcoming semi-annual radio membership campaign, April 19th – 26th, on NPR 89.1 and Classical 90.5. Tune in, support AZPM, and help maintain the award-winning, entertaining national programs from PBS and NPR, along with our own local television and radio productions that you have embraced, such as AZ Illustrated, Arizona Week, and Arizona Spotlight.
We just received the February ratings report and PBS 6 increased 7% in primetime viewer frequency. The top shows during the month of February were Masterpiece Classic: Downton Abbey, Antiques Roadshow and Doc Martin. PBS Kids and World continue to gain in audience reach and ReadyTV had an impressive increase of 65% in viewership during primetime.
Throughout the month of April, AZPM will be out and about in the community. To help promote the new PBS Kids film “Curious George Swings into Spring,” AZPM has teamed with the Children’s Museum Tucson on Saturday, April 13th for their annual Health and Wellness Event. There will be two screenings of “Curious George Springs into Spring.” Kids will have the opportunity to meet Curious George in person and learn how to plant tomatoes. The event, which runs from 10 a.m. to 2 p.m., is free and features a host of fun, interactive events that educate and promote healthy eating and wellness.
On April 1st and 2nd, PBS 6 will air the two-part series, FRONTLINE: “Kind Hearted Woman,” the story of Robin Charboneau, an Oglala Sioux woman, struggling between saving her family and risking it all to help her Native American community and abused women. AZPM, in partnership with the UA Women’s Center, Native American Student Affairs, the One Sacred Nation healing program, Emerge!, the Tucson Indian Center, and several other local social service organizations, will host a screening of highlights from the series and a resource fair on April 16th at 5:30 p.m. at McClelland Hall, Room 207 in the Berger Auditorium. The event will spotlight the work of advocates of domestic violence, sex abuse, and homelessness and is open to the public. RSVP’s can be made by calling 621-5828 during business hours, M-F, 8 a.m. – 5 p.m.
In partnership with the “Kind Hearted Woman” screening event, AZPM received a national grant to create three profile pieces that tell a positive community story and will air on AZ Illustrated Science at 6:30 p.m. on April 2nd, 9th, and 16th on PBS 6. Gisela Telis, AZPM’s mental health reporter, will tell the story of Sheila-Claw Starr, a healer and single mother who survived domestic violence and substance abuse, and is the founder of the One Sacred Nation Healing program.
Additional TV program highlights for April include the premiere of the second season of “Call the Midwife” on Thursdays at 8 p.m. Sundays carry on as the destination for superb British drama with a repeat broadcast of “Call the Midwife” at 6 p.m., “Born & Bred” at 7 p.m., and Masterpiece Classic: Mr. Selfridge at 8 p.m. Award-winning filmmaker Ken Burns returns with “The Central Park Five” on Tuesday, April 16th at 9 p.m. Wednesdays, the "smartest night on TV,” features new programs from Nature at 8 p.m. and Nova at 9 p.m., and a new health, exercise, and diet-focused science series from British journalist and physician Michael Mosely at 10 p.m. Visit here for program schedules and descriptions. Saturday night’s Hollywood at Home film series at 9 p.m. presents a great line-up of classic films including “Hound of the Baskervilles”, April 6th, “Shake Hands with the Devil”, April 13th, “Call for Northside 777” on April 20th, and “Four Weddings and a Funeral” on April 27th.
On behalf of all of us at AZPM, thank you for your continued viewership, listenership, and support.