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From the General Manager entry


Radio and television audience ratings for fall 2013 were recently released and good news continues for Arizona Public Media (AZPM®). Classical 90.5’s average quarter hour listening audience share was the highest of the year and NPR 89.1‘s cumulative weekly audience numbers were among its highest ever.1 Overall, PBS 6’s TV primetime audience increased 44 percent, and for the full week audiences are up 15 percent - the best primetime ratings for PBS 6 in several years. The newly revamped AZ Illustrated is showing ratings traction with a 12 percent increase in audience from last fall. ReadyTV’s full week audience is up 86 percent and a whopping 264 percent in primetime. The audience for the PBS Kids channel increased 6 percent overall, and in primetime increased 32 percent. The top rated programs on PBS 6 were “Carol Burnett: The Kennedy Center Mark Twain Prize,” encore broadcasts of Season 2 of Masterpiece Classic: Downton Abbey, and American Experience: “JFK,” Part One and Two.2

On February 12, AZPM and the Community Foundation for Southern Arizona present Community Interactive: POVERTY - The Working Poor, the first of a series of live events addressing issues faced by Southern Arizonans. This first event will be moderated by Neal Conan, award-winning journalist, producer, and former host of NPR’s Talk of the Nation, and will feature a panel of local and national specialists on the subject of poverty. The event will be held at the Fox Theatre Tucson from 6:30 – 8 p.m. The event is free and open to the public. The community is encouraged to participate and submit questions prior to the event at, or Select questions will be presented at the live event for discussion. Community Interactive – POVERTY: The Working Poor event will be streamed live at, available on demand, and broadcast on WORLD and the UA Channel. AZPM news programming will focus on issues raised at the event on AZ Illustrated on PBS 6, on NPR 89.1, and at

On February 26 at 8 p.m., PBS 6 will premiere “Level One Trauma,” an original documentary produced and directed by AZPM’s Tom Kleespie. The hour-long documentary is a revealing, personal and gripping look “behind the scenes” at the University of Arizona Medical Center as first responders, doctors, nurses, and other specialists race to save lives in the hospital’s Trauma Center. The documentary will also air on Thursday, February 27 at 7 p.m. on the UA Channel and WORLD. Visit here for TV program schedules.

Other programming highlights in February include an extensive lineup of special programming in observance of Black History Month on PBS 6, World, the UA Channel, and NPR 89.1. Highlights include POV: “American Promise” on February 3 at 10 p.m., American Masters: “Alice Walker: Beauty in Truth” on February 7 at 2 p.m., and Independent Lens: “Spies of Mississippi” on February 10 at 2 p.m. For a complete list of Black History Month programs and airdates, visit here.

This month several new staff members join our team. Rob Lantz joins the AZPM newsroom as NPR 89.1’s morning news anchor, and Vanessa Barchfield takes on news reporter duties. Kelli Gero joins the Underwriting Department as an account executive and Hilary Rosenfeld is AZPM’s new TV program coordinator. Please join me in welcoming these talented individuals to the AZPM family.

On behalf of all of us at AZPM, thank you for your viewership, listenership, and continued support. None of the services AZPM provides to Southern Arizona and beyond would be possible without your generous contributions.


Jack Gibson

1 TSA Cume Audience & Metro AQH Share, Persons 12+, Mon-Sun 6A-Midnight, Fall 2013, Produced by RRC from data © 2013 Nielsen Audio, Inc.

2 Tucson (Sierra Vista), AZ, November 2013 compared to previous Fall survey, November 2012, Data © 2012, 2013, Nielsen, Inc.

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About From the General Manager

Thoughts and Letters from Jack Gibson.